About Us
Balance grew out of years spent inside the water and wastewater sector, delivering data engineering and geospatial intelligence on real operations. That experience, matured as we moved from a project practice to a scalable product, gave rise to the platform, built in Florianópolis and designed for water, wastewater and energy utilities.
The company
Balance was born from a simple and uncomfortable conviction: the most critical sector of Brazilian infrastructure was operating without intelligence about its own data. This is a sector that has invested decades in systems of record, that carries contractual targets with legal consequences, and that still makes decisions without integrating what it already has. That gap is exactly where Balance sits.
The platform is built in Florianópolis, one of the most important technology hubs in Brazil, where the depth of people who have run the industry meets the engineering of people who build products.
The intersection
A generic model can read any data. Only someone who has run a utility knows what that number means.
That is the difference behind Balance. The context that turns data into decisions comes from people who have lived the process rather than from the model. The agents carry the experience of engineers and specialists who spent years inside real water and wastewater operations and geospatial intelligence, translated into rules, criteria and alignment with the industry's technical references, such as IWA, SINISA and Brazil's Sanitation Legal Framework for water, and PRODIST and ANEEL, the national electricity regulator, for energy.
The team
CEO and Founder
Serial entrepreneur with more than 20 years in highly complex businesses in Brazil, Miami and Portugal, and more than 30 construction projects delivered. He founded Balance, shaped its thesis and led its transition from a project practice to a scalable intelligence product for utilities.
CPO
Seventeen years at Imagem on the front line of water and wastewater, working inside utilities and on real operations. He rose from analyst to portfolio manager and then to industry director for water and wastewater, with deep command of GIS, ArcGIS and Esri applied to utilities, as well as experience with water and wastewater solutions at Indra.
CTO
With more than 23 years in mission-critical projects, he applies artificial intelligence and geospatial intelligence to water, wastewater and infrastructure challenges. He has worked as a CTO for nearly 10 years and has led over 50 critical projects, including e-Título, ConecteSUS and ENEM Digital, and won a 2020 award for the world's best COVID-19 response solution. He holds a master's degree in artificial intelligence.
What backs the thesis
The Balance thesis underwent an independent technical review by Instituto Stela, affiliated with UFSC, which recognized in the platform a combination of capabilities that no vendor on the market brings together today: integration of operations and billing in real time, intelligence across every level of management, compliance with Brazilian regulation and a base that is auditable end to end.
Our relationship with the major systems vendors is complementary. Balance runs on top of the SCADA, GIS, ERP and engineering platforms the utility already uses, and fills the decision layer above them, which had no occupant until now.
Talk to Balance
Book a demo and see the platform running on the systems your utility already uses.
